What is a advertising?
The activity or profession of producing information for promoting the sale of commercial products or services.Types of advertising:
Classic adversiting
1. Print advertising.
Print media is always been a popular advertising option.
Advertising products via newspapers or magazines is a common practice.
In addition to this, the print media also offers options like
promotional brochures and fliers for advertising purposes are reading for publiction.
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2. Outdoor adversiting
Advertising makes use of several tools and techniques to attract
the customers outdoors.
The most common examples of outdoor advertising
are billboards, kiosks, and also events and trade-shows organized by a
company
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3.Radio Advertising
Radio advertising is one of the oldest forms of advertising. In the
early 20th century, as radio began to take center stage in a lot of homes, businesses realized that they could use this medium to
reach a huge audience for their products, and not merely rely on print
media such as newspapers and pamphlets.
Example like:
KDU Eduction group at My FM....
Television Advertising
The holy grail of advertising for more than 50 years, television advertising remains the most sought-after mode of advertising even in the 21st century. It reaches the maximum number of target customers, and has a variety of programming schedules which can be effectively used for the insertion of ad content.
The holy grail of advertising for more than 50 years, television advertising remains the most sought-after mode of advertising even in the 21st century. It reaches the maximum number of target customers, and has a variety of programming schedules which can be effectively used for the insertion of ad content.
This is an expensive type of advertising, as reflected by the high price for ad spots during movie events such as the diamond pots,jewelry of brand with higher price. There is also a trend of placing banners in the background while a program is playing, to increase the visibility of ads. Computer-based graphics are also used to generate ads, which run in the backdrop of high-profile events such as sporting events and movie premieres. Television jingles for popular products such as 'Oligo oligo oligo coco' (Oligo) "Dancing bottles"(Coca-cola) and 'the special present for your lover' (Poh Kong), are already of legendary status.
Modern Types of Advertising
1.Online Advertising
Broadcast advertising is a very popular advertising medium that constitutes several branches like television, radio, or the Internet. Example：Tao Bao, Jane Shop,etc...
Broadcast advertising is a very popular advertising medium that constitutes several branches like television, radio, or the Internet. Example：Tao Bao, Jane Shop,etc...
2.Covert Advertising - Advertising in Movies
Covert advertising is a unique kind of advertising, in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows, or even sports. There is no commercial advertising as such in the entertainment, but the brand or the product is subtly (or sometimes evidently) showcased in the entertainment show. Some of the famous examples for this sort of advertising have to be the appearance of brand Samsung which is displayed on Lin Yun in the movie The Mermaid, or the use of ferrari Z4 in the movie The Mermaid.
Covert advertising is a unique kind of advertising, in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows, or even sports. There is no commercial advertising as such in the entertainment, but the brand or the product is subtly (or sometimes evidently) showcased in the entertainment show. Some of the famous examples for this sort of advertising have to be the appearance of brand Samsung which is displayed on Lin Yun in the movie The Mermaid, or the use of ferrari Z4 in the movie The Mermaid.
Celebrity Advertising
Although the audience is getting smarter and smarter, and the modern-day consumer is getting immune to the exaggerated claims made in a majority of ads, there exists a section of advertisers that still bank upon celebrities and their popularity for advertising their products.
Although the audience is getting smarter and smarter, and the modern-day consumer is getting immune to the exaggerated claims made in a majority of ads, there exists a section of advertisers that still bank upon celebrities and their popularity for advertising their products.
The Future of Advertising
Digital Signage
Already a very widely used form of information dissemination in both public and private areas, digital signage is growing ever more prevalent, as it is a cheap alternative to the costly excesses of television commercials. It is primarily done through the installation of LED or plasma screens in public places, such as railway and cafes, airports, hotels, and many other similar locations.
Smartphone Advertising
The adversiting i intersert is:
- Oligo (2007)
Why ilike this adversiting?
Cause the song repeat give the target audiance can remember the brand name.
This is Hard sell....
2.Thai Life Insurans
Why ilike this adversiting?
This is soft sell...
